Stellar Beauties in WATSONS BEAUTY CON

Bela Padilla; WATSONS BEAUTY CON 2024, the historic first ever biggest beauty industry event will run from March 20-23, 2024 at SMX Manila, Mall of Asia Complex. Organized by SM Beauty, LOOK at me PH and Watsons Philippines. Photo by Jude Bautista

Written and photographed by

Jude Thaddeus L. Bautista

The first day of WATSONS BEAUTY CON yielded a bevy of stars. The historic first ever biggest beauty industry event in the country opened at SMX Manila, beside Mall of Asia last March 20, 2024 and will run until March 23. Organized by SM Beauty, LOOK at me PH and Watsons Philippines.

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Stars like Bella Padilla, Francine Diaz, Alexa Ilacad, AC Bonifacio, JK Labajo along with Star Magic’s Sela Guia, (Bb. Pilipinas Intercontinental 2022) Gab Basiano, Key Trajano and Ira Malaluan graced the first day. They participated in expert make up demos, fan meet and greets and performances.

Buy1 Get1 Pond’s Hyaluron Sunscreen SPF 50; WATSONS BEAUTY CON 2024, the historic first ever biggest beauty industry event will run from March 20-23, 2024 at SMX Manila, Mall of Asia Complex. Organized by SM Beauty, LOOK at me PH and Watsons Philippines.

Catriona Gray, Heart Evangelista, Bianca Gonzalez, Enrique Gil, Michelle Dee and many more are slated to join in the upcoming days.

From left: Sela Guia, (Bb. Pilipinas Intercontinental 2022) Gab Basiano, Keylyn Trajano and Miss Philippines Earth 2024 candidate (Batangas) Ira Patricia Malaluan. WATSONS BEAUTY CON 2024, the historic first ever biggest beauty industry event will run from March 20-23, 2024 at SMX Manila, Mall of Asia Complex. Organized by SM Beauty, LOOK at me PH and Watsons Philippines. Photo by Jude Bautista

You can get great deals some as high as 70% off, from 100 Plus brands such as: Naturals by WATSONS, Beauty of Jeoson, Neutrogena, OLAY, BYS, PONDS, Vaseline, Creamsilk, Rexona, AXE, Dove, grwm cosmetics, issy, DEOPROCE, MAYBELLINE New York, Dr. Jart+, ROUND LAB and many many more.

Beauty Con boasts 100+ participating brands; WATSONS BEAUTY CON 2024, the historic first ever biggest beauty industry event will run from March 20-23, 2024 at SMX Manila, Mall of Asia Complex. Organized by SM Beauty, LOOK at me PH and Watsons Philippines.
Photo from SM Beauty Instagram:
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First Ever Beauty Con

Watsons PH Trading Beauty & Commercial Services Director Kim Reyes, wanted to emphasize the historic aspect of Beauty Con 2024, “This is a grand new event setting standards in the Beauty industry. Today signifies the monumental achievement as we assert our position as the undisputed market leader in beauty. Today we promptly bring together a powerhouse trio of beauty and retail brands: Watsons, SM Beauty and LOOK at me. For the first time all three brands are gathered under one roof.”

Watsons PH Trading Beauty & Commercial Services Director Kim Reyes at the opening. WATSONS BEAUTY CON 2024, the historic first ever biggest beauty industry event will run from March 20-23, 2024 at SMX Manila, Mall of Asia Complex. Organized by SM Beauty, LOOK at me PH and Watsons Philippines. Photo by Jude Bautista

Watsons Curated the Best Brands

“This milestone wouldn’t have been possible without the unwavering support of our unwavering partners. Together we were able to curate an impressive line-up of 100 of most loved and most influential beauty brands in the country. My deepest gratitude goes out to each and every one of you for your invaluable contributions in turning this vision into reality.”

WATSONS BEAUTY CON 2024, the historic first ever biggest beauty industry event will run from March 20-23, 2024 at SMX Manila, Mall of Asia Complex. Organized by SM Beauty, LOOK at me PH and Watsons Philippines. Photo from SM Beauty Instagram:
https://www.instagram.com/smbeautyph/

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6th and 5th from right: Watsons PH Trading Beauty & Commercial Services Director Kim Reyes, Watsons PH Managing Director Danilo Chiong, From left: Primeline Founder & Managing Consultant Steven Payne, Pasay Social Welfare and Development Department (PSWDD) Head Angie Roa Yu, I-Face Inc Chairman William Sun Ho Ng, L’Oreal Country Managing Dir. Yannick Reynaud, Unilever PH Chairman & CEO Fredy Ong, Estee Lauder PH Country Gen Mgr Sharyn Wong, Beiersdorf Country Manager Nimisha Jain and Descorp Inc CEO Genevieve Gozo. WATSONS BEAUTY CON 2024, the historic first ever biggest beauty industry event will run from March 20-23, 2024 at SMX Manila, Mall of Asia Complex. Organized by SM Beauty, LOOK at me PH and Watsons Philippines. Photo by Jude Bautista

Boundless Creativity

Whether its make up demonstrations, valuable skin health tips to new product launches, it’s all in Beauty Con. “Over the next 4 days we invite you to immerse yourselves in the realm of beauty, innovation and boundless creativity. From exclusive product unveilings to immersive experiences. Beauty Con promises to captivate and inspire every beauty enthusiast in attendance.”

Celeb Make Up artist Jake Galvez demonstrated his techniques on Alexa Ilacad. WATSONS BEAUTY CON 2024, the historic first ever biggest beauty industry event will run from March 20-23, 2024 at SMX Manila, Mall of Asia Complex. Organized by SM Beauty, LOOK at me PH and Watsons Philippines. Photo by Jude Bautista

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Welcoming Diversity

She finished her speech by giving warm open welcome to the LGBTQ+ community, “Once again thank you for gracing us on this historic occasion. Let us embark together on this exhilarating journey. Celebrating the allure and diversity of beauty that resides within all of us. So once again a warm welcome to all of you. We hope you enjoy the first ever Beauty Con 2024.”

Club Mwah Beauties performed; WATSONS BEAUTY CON 2024, the historic first ever biggest beauty industry event will run from March 20-23, 2024 at SMX Manila, Mall of Asia Complex. Organized by SM Beauty, LOOK at me PH and Watsons Philippines. Photo by Jude Bautista